Our Product Philosophy

ABOUT US

We make natural beauty accessible and inclusive of all peoples.

Our products are proudly formulated, designed & made in Vancouver, Canada.

The pillars that drive us forward.

OUR VALUES

INCLUSIVITY

We are not exclusive nor elusive. We are not a luxury brand.

We love to celebrate and embrace diversity. We accept every individual as they are, regardless of race, gender, age, and beyond.

ACCESSIBILITY

We believe that everyone should have access to high quality skincare and wellness products without the hefty price tag.

TRANSPARENCY

We are dedicated to being upfront about our product formulations. We want you to know what you’re putting onto your skin. Ingredients shouldn’t be a mystery!

Our product pages and packaging feature clear information about ingredients.

KEEP IT REAL

Our products are made for real people with real skin. We never want to distort how real skin looks like and will never retouch images of our models. Real skin is beautiful and we never want to hide that.

What makes our products so great?

NATURAL

At Jubel, “natural” refers to high quality ingredients that are extracted from plants.

All of our products are formulated to be safe and effective based on scientific research.

VEGAN

Animals are friends. Not ingredients.

Our vegan skincare and wellness products are for everyone – no matter what your dietary choices are.

CRUELTY FREE

Absolutely no animal testing.

We strictly test our products on consenting Human adults. We will never use any ingredients that have been tested on animals. Period.

Leaping Bunny Cruelty Free Certified
Beauty Without Bunnies Certified

EFFECTIVENESS

No fillers – only the good stuff.

Every ingredient we use has been chosen for its quality and health benefits. We handcraft all of our products in small batches, using 100% pure essential oils, cold-pressed carrier oils, quality butters, and healing plant extracts.

VALUE

We sensibly price our products so more people are able to access our safe, naturally-derived products that effectively support a healthy mind and body. Each product is packed with high quality ingredients to ensure that you get the most from every drop.

What's in a Name?

‘Jubel’ comes from the German word for ‘jubilant.’ We chose this name because it embodies everything that we want our brand to be: the feeling of great happiness and triumph.

The journey to embracing the skin you’re in can be long and difficult. That’s where we come in. Our mission is to help you feel comfortable in your own skin.